If you want buy-in, you have to sell to peoples' emotions. People are moved to action for emotional reasons, not logical ones. This applies to every part of life from business to acting, dating, family conflict and spirituality.
I love when someone reiterates to me how logical they are, but then act out completely from their emotions. Fear is at the top of the list and logic is just the cover.
is a Tony-winning producer/writer/actor & CEO of TheDreamUnLocked: Boutique Coaching for Actors, Writers & Dreamers